In today’s rapidly evolving digital landscape, mastering the art of engaging online customers is essential for any business aiming to thrive. This training course is meticulously crafted to provide deep insights into user profiling, content marketing, paid media buying and optimisation, advanced analytics, community management, and strategies for delivering tangible business value. You’ll explore everything from building online personas and tracking customers across multiple touchpoints to implementing growth marketing frameworks and optimising channels for sustainable impact.
Embark on a transformative journey where you’ll delve into practical use cases, learn to craft compelling digital pitches, and streamline agency systems and processes. This course offers a unique opportunity to elevate your digital marketing expertise, significantly empowering you to impact an increasingly competitive online world.
Topic – Know Your Online Customers:
- User profiling at country and client levels (social media, app and web)
- Building online personas
- Tracking a customer across multiple touchpoints
- Keyword research
- Practical use case with one of the active clients
Topic – Content Marketing:
- An introduction to the Hero, Hub, Hygiene model
- The BAUR model
- The RACE framework for digital content
- An introduction to the CX loop
- Exploring content formats beyond photos, video and text.
- Covering corporate events
- Designing for digital
- Case studies
Topic – Paid Media Buying & Optimisation:
- How to plan and test Facebook ads before rollout
- Effective targeting
- Remarketing and conversion tracking
- Achieving scale on a budget
- Planning and keyword research
- Google Display Advertising
- Google Search Advertising
- Google Video Advertising
- Google Universal App campaigns
- Advertising on X
- LinkedIn advertising (B2C and B2B)
- Automation and visualisation for paid media
- Why ads fail to achieve ROI
- Creating a digital media plan for a client
- Case studies
Topic – Reporting & Analytics:
- Advanced social media analytics
- Advanced web analytics
- Video analytics beyond views
- Mobile app analytics
- Reports automation and visualisation
- Competitor benchmarking tools for social media and web
- Creating an actionable digital report for a client
Topic – Community Management:
- CRM to social media integration
- Engaging, growing and leveraging social media audiences
- Tips to grow your audience organically
- Listening to the World Wide Web
- Sentiment analysis
Topic – Tangible Business Value For Clients:
- Definition and core principles of growth marketing
- The AARRR growth marketing framework
- Creating a seamless lead generation and onboarding experience for prospects.
- Segmentation and cohort analysis for the current customer base.
- Leveraging automation and personalisation to drive engagement.
- Low-cost and high-impact growth marketing experiments
- Implementing lifecycle marketing campaigns
- Strategies for re-engaging dormant customers.
- Channels optimisation for sustainable impact
Topic – ROI Measurement & Tracking:
- Key performance indicators for each stage of the customer lifecycle.
- Utilising data analytics to measure and track results.
- Data analysis tools and techniques for measuring success.
Topic – Pitching For Digital Business:
- Crafting agency credentials for digital pitches
- Country snapshot
- SWOT analysis
- Audience personas
- Going live
- Unpacking the big idea
- Digital media planning
- Measurement and optimisation
- Closing the sale
Topic – Agency Systems And Processes:
- Account management for digital accounts
- Key agency tools
- Management of access levels and passwords
- Remote Collaboration
- AI and automation
Get in touch today.