Kampala, Uganda
Building digital growth systems that turn customer attention, data and technology into measurable business outcomes.
John Ssenkeezi has spent 18+ years moving between broadcast media, advertising agencies, telecommunications and public-sector financial services — building the digital strategy, customer experience and marketing technology functions that sit behind that growth, not just advising on them from outside.
18+
Years across broadcast, agency, telecommunications and public-sector digital roles
8
Organisations, from commercial broadcasting to enterprise financial services
3
Current industry roles, including founding president of the Uganda Digital Society
Selected work
Case studies in digital growth, CX and marketing technology
Illustrative sample projects built to demonstrate case-study structure and depth — organisations are fictional, marked clearly throughout.
How I can help
Areas of practice, one connected discipline
Turning fragmented digital activity into a growth plan leadership can act on.
More on this service
“A growth strategy is only as good as the team's ability to run it after I leave the room. I build measurement frameworks with named owners, personalisation that a small team can sustain, and self-service journeys that earn trust before they earn adoption — not slide decks that impress once and get shelved.”
John Ssenkeezi
Insights
Recent thinking on digital growth and marketing technology
Too much digital data, not enough insights - the data deluge conundrum
Drowning in digital analytics without clear direction? Discover how to cut through the data deluge and turn raw metrics into actionable business growth.
30 July 2024 · 4 min read
From outsourcing to insourcing: Why companies are building in-house digital teams
Tired of vanity metrics? Discover why companies are replacing digital agencies with internal teams for greater strategic control, agility, and bottom-line growth.
30 June 2024 · 3 min read
The Crucial Role of a "Devil's Advocate" in Strategic Decision-Making
Discover how assigning a Devil's Advocate cures groupthink, stress-tests strategic decisions, and builds resilient, innovation-driven organisations.
30 June 2024 · 3 min read
Industry leadership
Practitioner, teacher and industry contributor
Inaugural President
Uganda Digital Society
Founding president of Uganda's professional body for digital practitioners, established to advance standards, education and community among the country's digital marketing and technology professionals.
CIM Tutor
Chartered Institute of Marketing
Teaches on the Chartered Institute of Marketing's professional qualifications, bringing practitioner experience from telecommunications, media and financial services into the classroom.
Chartered Marketer
Chartered Institute of Marketing
Holds Chartered Marketer status, the Chartered Institute of Marketing's senior professional designation.
Free Tool
How healthy is your digital marketing?
25 questions across strategy, acquisition, conversion, retention and measurement — about 5 minutes. See your score instantly, no email required until you want the full report.
- Strategy
- Acquisition
- Conversion
- Retention
- Measurement
Pick an answer to see how it scores.
What clients say
In John, I found the secret weapon for all things social and digital! He is a diligent professional who was and continues to ably guide the organisation to engage meaningfully on the selected social and digital platforms. He is committed to self-improvement and is continuously seeking knowledge, skills and mentors to build his expertise.
Jackie NamaraCEO, Iguru Consult Ltd