Insights
Thinking on digital growth and marketing technology
Practitioner notes on measurement, personalisation, customer experience and building digital capability, drawn from operating roles, not theory.
5 of 5 articles
African Digital MarketsWhy Uganda's small businesses are putting a face to the brand
Founder-led marketing lets business owners turn their knowledge, personality, and everyday work into something customers recognise and trust. The challenge is making that attention count.
7 October 2026 · 5 min read
African Digital Markets“DM for price”: The customers lost between a post and a purchase
Asking customers to send a private message can be useful when they need advice or a quotation. For a standard product with a known price, it can create work that neither the buyer nor the business needs.
6 October 2026 · 6 min read
Analytics & IntelligenceToo much digital data, not enough insights - the data deluge conundrum
Drowning in digital analytics without clear direction? Discover how to cut through the data deluge and turn raw metrics into actionable business growth.
30 July 2024 · 4 min read
African Digital MarketsFrom outsourcing to insourcing: Why companies are building in-house digital teams
Tired of vanity metrics? Discover why companies are replacing digital agencies with internal teams for greater strategic control, agility, and bottom-line growth.
30 June 2024 · 3 min read
Leadership & CareerThe Crucial Role of a "Devil's Advocate" in Strategic Decision-Making
Discover how assigning a Devil's Advocate cures groupthink, stress-tests strategic decisions, and builds resilient, innovation-driven organisations.
30 June 2024 · 3 min read
Occasional notes on digital growth
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