Selected work

Case studies in digital growth, CX and marketing technology

Illustrative sample projects built to demonstrate case-study structure and depth — every organisation named below is fictional, marked clearly throughout, standing in for real, confidentiality-cleared work to come.

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Showing 6 of 6 projects

Photography placeholderA digital growth model for a national financial institution — cover, illustrative placeholder

Sample project · Financial Services

A digital growth model for a national financial institution

Sample Financial Services Company · Digital growth strategy

Built a digital growth strategy connecting fragmented channel activity to a single, board-reportable growth model.

Previously siloed teams aligned to one growth model

Illustrative placeholder metric for sample project

Tools: Similarweb, Miro, Google Analytics 4

Photography placeholderReducing cost-to-serve through a redesigned self-service experience — cover, illustrative placeholder

Sample project · Telecommunications

Reducing cost-to-serve through a redesigned self-service experience

Sample Telecommunications Company · Digital customer experience

Redesigned a mobile self-service journey to shift customers away from costly walk-in and call-centre channels.

Top 5

Walk-in reasons addressed by redesigned self-service flows

Illustrative placeholder metric for sample project

Tools: Figma, Optimizely

Photography placeholderAI-enabled personalisation for a growing technology platform — cover, illustrative placeholder

Sample project · Technology

AI-enabled personalisation for a growing technology platform

Sample Technology Company · Marketing technology & AI

Introduced AI-enabled personalisation into lifecycle marketing without adding operational overhead the team couldn't sustain.

Lifecycle campaign types moved from broad to AI-assisted segmentation

Illustrative placeholder metric for sample project

Tools: Salesforce Marketing Cloud, ChatGPT / Claude, Zapier / Make

Photography placeholderA measurement framework a public institution's board could trust — cover, illustrative placeholder

Sample project · Public Sector

A measurement framework a public institution's board could trust

Sample Public Institution · Analytics & measurement

Rebuilt a public institution's digital measurement and online sentiment tracking into a framework the board actually used.

Unified reporting layer replacing fragmented team-level reports

Illustrative placeholder metric for sample project

Tools: Google Analytics 4, Looker Studio, Brandwatch

Photography placeholderBuilding shared digital capability across a consumer brand's marketing team — cover, illustrative placeholder

Sample project · Consumer Goods

Building shared digital capability across a consumer brand's marketing team

Sample Consumer Brand · Executive & team training

Designed and delivered a team capability programme grounded in the brand's actual tools and campaigns.

Structured capability sessions delivered

Illustrative placeholder metric for sample project

Tools: Meta Business Suite, Canva

Photography placeholderA phased digital launch for a new consumer product line — cover, illustrative placeholder

Sample project · Consumer Goods

A phased digital launch for a new consumer product line

Sample Consumer Brand · Product launch

Planned and executed a phased digital go-to-market for a new product line, sequencing paid, owned and earned channels.

Distinct launch phases planned and sequenced

Illustrative placeholder metric for sample project

Tools: Meta Business Suite, Google Ads, Canva

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