Selected cases studies
Selected cases studies(8)
Case studies in digital growth, CX and marketing technology. A selection of case studies from my digital work across different organisations, showing how strategy, technology, data and customer insight were applied to solve business challenges, improve digital experiences and deliver measurable growth.
- Building NSSF Uganda’s in-house digital growth engineNational Social Security Fund UgandaFinancial ServicesOperating model91%E-channel-to-walk-in service ratio
- Supporting Chipper Cash growth in Uganda and the launch of Chipper StocksChipper CashFintechGrowth Marketing1stU.S. fractional stock investing option in Uganda
- Building Airtel Uganda’s digital product and content ecosystemAirtel UgandaTelecommunicationsProduct Marketing1Unified self-service experience for voice, data, and mobile money
- Taking Smartlife Flexi to market digitallyNational Social Security Fund UgandaFinancial ServicesDigital GTMUGX 180Btotal voluntary contributions in 20 months
- Moving Transsion Uganda’s marketing team from channel execution to growth systemsTranssion Holdings UgandaTechnologyGrowth Marketing Training3TECNO, Infinix and itel marketing operations redefined
- Reducing cost-to-serve through digital self-service at Vodafone UgandaVodafone UgandaTelecommunicationsIn-house Digital Leadership32%reduction in cost of service for youth and premium customer segments.
- Building online market leadership for Daily MonitorNation Media GroupMediaSocial Media Management#1Securing social media market leadership for Uganda's leading daily
- Developing the digital strategy that helped win Diageo brandsQG Saatchi & Saatchi UgandaAgencyDigital Strategy & Pitching3Global brands secured through a digital pitch
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