Chapter 1
Context
My work with Chipper Cash included broader growth-marketing support alongside the market launch of Chipper Stocks, a new investment proposition within the brand’s product portfolio.
ChallengeThe assignment brought product launch, growth marketing and creator-led distribution into one workstream. The challenge was to support the new proposition while coordinating high-profile influencer relationships as part of a coherent market-facing launch.
Chapter 2
Role
I provided growth marketing and launch support, with responsibility for coordinating Tier 1 influencer activity and an events company as part of the market-facing work around Chipper Stocks and the overall brand positioning in Uganda.
Chapter 3
Approach
- Supported go-to-market activity for the launch of Chipper Stocks.
- Contributed growth-marketing thinking across awareness, consideration and acquisition activity.
- Managed Tier 1 influencer relationships and campaign delivery around the brand.
Chapter 4
Outcomes
- Supported the market-facing launch of Chipper Stocks & later Chipper Card
- In-country positioning of a global brand through tier 1 influencer executions and a media mix
- Brought product launch, growth marketing and creator management into one coordinated work stream.
Chapter 5
Lessons
In fintech, creator reach is only useful when it strengthens product credibility and makes a new proposition easier to understand, backed by product activation and trial.
