About
My formal career has taken me from selling and producing advertising in broadcast media to building agency strategy, launching digital products in telecommunications, and helping one of the biggest financial institutions in East Africa to grow digital adoption, personalisation and measurement at scale.
That journey has given me a fairly simple view of digital: the channels are rarely the hard part. The harder work is deciding what the organisation is trying to achieve, understanding what customers actually need, putting the right technology and data behind it, and building a team that can keep improving the system after the launch excitement has passed.
I enjoy that work. I like the point where strategy becomes operational: where a journey needs to be redesigned, a dashboard needs to answer a better question, a new product needs a go-to-market plan, or a team needs the confidence and structure to move from digital activity to digital growth.
My career, in context
01 / 05
I learnt the commercial basics first: customers, revenue, pricing, inventory, budgets and the practical work of turning an idea into something people would pay for.
Business Account Executive
WBS Television · Jun 2008 – Oct 2011
Marketing Officer
Uganda Broadcasting Corporation · Feb 2012 – Mar 2014
02 / 05
I moved fully into social and digital, working across Daily Monitor, magazines, KFM and Dembe FM. It was an early lesson in audience behaviour, newsroom speed, content systems and the value of building online habits around established media brands.
Social Media Specialist
Monitor Publications / Nation Media Group · Mar 2014 – Feb 2016
03 / 05
Agency life sharpened my strategy, client management, creative collaboration and campaign delivery skills. It also exposed the limits of treating digital as a separate execution layer, rather than an integral part of the broader business and customer journey. It was my shortest stint in an industry, but one of the most formative for my career.
Digital Communications Executive
QG Saatchi & Saatchi Uganda · Mar 2016 – Jun 2016
Digital Project Manager
J. Walter Thompson Uganda · Jul 2016 – Sept 2016
04 / 05
Telecom changed the scale of the problem. Digital was no longer just communication; it was product, self-service, revenue, service cost, analytics and customer experience. I worked on apps, partnerships, websites, content platforms, campaigns and digital operating models.
Digital & Social Media Specialist
Vodafone Uganda · Oct 2016 – Feb 2018
Digital Marketing & Strategic Alliances
Airtel Uganda · Mar 2018 – Mar 2020
05 / 05
At NSSF Uganda, the work became enterprise-wide: digital growth, channel migration, online reputation, personalisation, data, content, customer service and product go-to-market, all inside a high-trust institution serving millions of members.
Digital Marketing Lead
National Social Security Fund Uganda · Apr 2020 – Present
Industry leadership
Alongside operating roles, I hold ongoing leadership, teaching and professional standing within Uganda's digital and marketing community.
Uganda Digital Society
Founding president of Uganda's professional body for digital practitioners, established to advance standards, education and community among the country's digital marketing and technology professionals.
Chartered Institute of Marketing
Teaches on the Chartered Institute of Marketing's professional qualifications, bringing practitioner experience from telecommunications, media and financial services into the classroom.
Chartered Institute of Marketing
Holds Chartered Marketer status, the Chartered Institute of Marketing's senior professional designation.
Toolkit
Organised by discipline — tap any tool for how it's actually used.
Credentials
Chartered Institute of Marketing (CIM)
Senior professional designation for marketing practitioners.
Chartered Institute of Marketing (CIM)
Accredited to teach on CIM professional qualifications.
Free Tool
25 questions across strategy, acquisition, conversion, retention and measurement — about 5 minutes. See your score instantly, no email required until you want the full report.