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Sample project
Building shared digital capability across a consumer brand's marketing team
Designed and delivered a team capability programme grounded in the brand's actual tools and campaigns.
- Organisation
- Sample Consumer Brand
- Industry
- Consumer Goods
- Project type
- Executive & team training
- Period
- 2022–2022
- Role
- Designed and delivered the training curriculum across four structured sessions.
Photography placeholderBuilding shared digital capability across a consumer brand's marketing team — cover, illustrative placeholder
Context
A consumer brand's marketing team had grown quickly, with wide variance in digital fluency across the team and no shared vocabulary for growth or measurement.
Challenge
Generic digital marketing training would not stick — the programme needed to be grounded in the team's real tools and current campaigns.
Approach
- Assessed current capability and specific skill gaps across the team
- Designed a curriculum using the team's own campaigns as case material
- Delivered structured sessions with applied exercises, not lectures
Execution
- Ran four half-day sessions over six weeks
- Used live team campaigns as working case studies throughout
- Left the team with a shared measurement and growth vocabulary
Outcomes
- Team-wide baseline established for digital growth vocabulary and practice
- Applied exercises directly informed adjustments to live campaigns
Lessons
- Training sticks when the case material is the team's own work
Metrics
4
Structured capability sessions delivered
Illustrative placeholder metric for sample project
Collaborators: Marketing director, Regional brand teams
Tools: Meta Business Suite, Canva