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Sample project
A measurement framework a public institution's board could trust
Rebuilt a public institution's digital measurement and online sentiment tracking into a framework the board actually used.
- Organisation
- Sample Public Institution
- Industry
- Public Sector
- Project type
- Analytics & measurement
- Period
- 2021–2021
- Role
- Led the measurement framework redesign and reporting cadence.
Photography placeholderA measurement framework a public institution's board could trust — cover, illustrative placeholder
Context
A public institution produced monthly digital reports that were rarely referenced in board discussions, while online sentiment was tracked inconsistently across teams.
Challenge
Reporting needed to be credible and simple enough for board-level, non-specialist stakeholders to act on.
Approach
- Defined the decisions the measurement system needed to support
- Rationalised analytics and social-listening tooling
- Established a consistent sentiment-tracking methodology
- Redesigned reporting for board-level, non-specialist audiences
Execution
- Consolidated fragmented analytics and listening data into one reporting layer
- Built a monthly board report focused on decisions, not raw metrics
- Trained the communications team to maintain the framework independently
Outcomes
- Board began referencing digital reporting in strategic discussions
- Consistent sentiment-tracking methodology adopted across teams
- Reporting cadence maintained independently after handover
Lessons
- A report earns attention by being smaller and more decision-focused, not larger
Metrics
1
Unified reporting layer replacing fragmented team-level reports
Illustrative placeholder metric for sample project
Collaborators: Communications team, Digital team, Executive office
Tools: Google Analytics 4, Looker Studio, Brandwatch