Free Tool

How healthy is your digital marketing?

24 questions across strategy, acquisition, conversion, retention, measurement and people. It takes about 6 minutes. See your maturity score instantly, no email required until you want the full report.

Strategy
Acquisition
Conversion
Retention & advocacy
Measurement & data
People & capability

Question 1 of 24 · try it here

How clearly is your digital marketing linked to measurable business objectives?

1Digital activity is planned channel by channel, without written business objectives.2Objectives are set for some campaigns, one campaign at a time.3A written plan names business objectives and the digital targets that support them.4Targets are tracked monthly and leadership reviews progress against them.5Objectives and targets are reset each cycle using results from the last one.

Pick an answer to see how it scores.

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